It is interesting to see how a subject that is usually considered frivolous (fashion) can gain such notoriety as a social thermometer of our times around this time of the year.
Yes, award season highlights this aspect of fashion much more than the fashion weeks, runaway shows and premieres combined. After many celebrities and Hollywood bigwigs have walked the many red carpets (leading to the culminating event, the Academy Awards that took place this past weekend), we all have analysis on why the looks were the way they were, either via a social-economic related blurb or a self-indulgent “best and worst” list.
Want a better comparison? A simple search on Google Insights for Search (a free Google tool used to gauge volume any search term) shows that the search for “oscar red carpet” is higher than search for “fashion week” or even “new york fashion week” (which is actually a longer event that the Oscars).
But even more interesting is the fact that the collective way people dressed on the red carpet actually means something! Here is the part when overnight, fashion itself becomes the thermometer of our times as I mentioned above. So, if the colors were somber, and the looks seemed to be so alike it may indicate a concern in avoiding too much glamour at such (possible end-of-the-word scenario?) times. Well, perhaps.
If we consider that the stars are dressed for such occasions by a handful of stylists that are paid by the movie studios, the implication may be that these celebrity stylists are indeed these oracles, who use fashion as a way to represent our current global society. And that is not because they are the ones who actually create the clothes and support an entire industry, but because they are perceived as so as Google Insights search volumes have showned. So, the Oscar really goes to them.